Bangkok, Thailand – The 2026 Amazing MuayThai World Festival will mark a major milestone in the evolution of international MuayThai with the launch of the Digital Athlete ID, a platform developed through a strategic partnership between Mingo Technologies, WBC MuayThai, and the Amazing MuayThai World Festival. Designed to modernize the athlete experience while preserving the traditions and values of MuayThai, the initiative represents a significant step forward in the digital transformation of the sport.
Set to debut at the 2026 Amazing MuayThai World Festival in Bangkok, the Digital Athlete ID has been designed to enhance the athlete experience while modernizing event participation throughout one of the world’s largest international MuayThai gatherings.
The platform will provide every registered athlete with a unique digital identity, creating a seamless connection between competition activities and athlete engagement throughout the festival. Athletes will be able to access event information, schedules, participation records, competition results, achievements, and future digital services through a single secure profile.
By combining modern technology with the traditions of MuayThai, the initiative represents a significant milestone in the continued development of the sport on the global stage.
The introduction of the Digital Athlete ID forms part of a broader vision to create a modern digital ecosystem for MuayThai while preserving the values, culture, and traditions that make the sport unique.
Expected to welcome more than 900 athletes from over 60 countries, the 2026 Amazing MuayThai World Festival provides the ideal platform to debut the Digital Athlete ID on a truly global stage, further enhancing the experience for competitors, coaches, officials, and supporters from around the world.
“The Amazing MuayThai World Festival has always been about bringing together athletes from around the world through the shared spirit of MuayThai,” said Kevin Noone, Secretary General of WBC MuayThai. “The Digital Athlete ID is an exciting innovation that will improve the athlete journey while helping us create a safer, more efficient, and more engaging festival experience for everyone involved.”
“This partnership is about more than creating digital IDs. It’s about laying the foundation for a richer ecosystem around athletes, fans, and events; a vision shared by our President, Major General Thanapol Bhakdibhumi. By combining secure identity with fan engagement and data ownership, we’re helping organisations create experiences that extend far beyond competition day. We’re excited to work with WBC MuayThai and the Amazing MuayThai World Festival to bring that vision to life,” said Joe Arthur, CEO of Mingo Technologies.
The partnership with Mingo Technologies brings cutting-edge digital expertise to the project, allowing athletes to interact with a new generation of event services designed specifically for international combat sports competitions.
Beyond identification, the platform will serve as the basis for future athlete-focused digital services, helping connect competitors with event information, competition data, participation history, achievements, rankings, and festival experiences.
The launch of the Digital Athlete ID reflects the commitment of WBC MuayThai and the Amazing MuayThai World Festival to embrace innovation while continuing to celebrate and promote the rich cultural heritage of MuayThai around the world.
The Digital Athlete ID represents the first phase of a broader digital transformation strategy designed to enhance the athlete journey and support the continued global growth of MuayThai while maintaining the sport’s rich cultural heritage.
The 2026 Amazing MuayThai World Festival will take place in Bangkok, Thailand, from June 25–29, 2026, bringing together more than 900 athletes, coaches, officials, and MuayThai enthusiasts from over 60 nations for a week-long celebration of competition, culture, friendship, and the Art of Eight Limbs.
The WBC MuayThai Rising Stars Series is proud to announce that Mingo will serve as the Official Ticketing Platform for the inaugural event in London, marking another important step in the growing partnership between the two organizations.
About WBC MuayThai
WBC MuayThai is the official MuayThai division of the World Boxing Council and is dedicated to promoting, regulating, and developing MuayThai worldwide while preserving the traditions and values of the sport.
About Mingo Technologies
Mingo Technologies is a fan engagement and data collection company specializing in ticketing, digital identities, and audience engagement solutions for sports and live events. Mingo enables organizations to own their fan relationships, capture valuable first-party data, and deliver richer experiences that extend beyond the event itself.
About the Amazing MuayThai World Festival
The Amazing MuayThai World Festival is one of the largest international MuayThai festivals in the world, bringing together athletes from dozens of nations to celebrate competition, culture, friendship, and the global spirit of MuayThai.