Bangkok, Thailand – WBC MuayThai is proud to announce a new strategic media partnership with Arwut Fight Gear, marking the beginning of an exciting collaboration dedicated to promoting the sport of MuayThai on a global scale.
As one of Thailand’s fastest-growing fight equipment brands, Arwut Fight Gear has built a strong reputation for producing premium-quality apparel and equipment designed for athletes, gyms, and enthusiasts alike. Through this partnership, Arwut Fight Gear will become an Official Media Partner of WBC MuayThai, working alongside the organization to expand the reach and visibility of MuayThai through engaging digital content, event coverage, athlete storytelling, and promotional campaigns.
The collaboration reflects a shared commitment to preserving the traditions of MuayThai while embracing modern media to inspire the next generation of athletes and fans worldwide.
“At WBC MuayThai, we are always looking to partner with organizations that share our passion for the growth of our sport,” said Kevin Noone, Secretary General of WBC MuayThai. “Arwut Fight Gear has demonstrated an unwavering commitment to the MuayThai community, and together we look forward to showcasing the incredible athletes, events, and stories that make our sport so unique.”
Arwut Fight Gear expressed its enthusiasm for joining the WBC MuayThai family, viewing the partnership as an opportunity to contribute to the continued global development of MuayThai while strengthening connections with athletes and fans across every continent.
Together, WBC MuayThai and Arwut Fight Gear will collaborate on media initiatives surrounding WBC MuayThai World Championship events, international festivals, regional championships, athlete features, exclusive behind-the-scenes content, and digital campaigns designed to celebrate the art, culture, and spirit of MuayThai.
This partnership represents another important step in WBC MuayThai’s mission to unite the worldwide MuayThai community through innovation, collaboration, and excellence.
Together, WBC MuayThai and Arwut Fight Gear are committed to bringing the world’s oldest striking art to an even larger global audience—one story, one event, and one champion at a time.